How does it feel to jump from 21,800 metres? Ask Felix Baumgartner. This comes against Red Bull, as the company sold in 2011 while 11.4 percent more doses, but still of the 4.25 billion euro annual turnover more than half (2.3 billion) in Austria is generated. Outside the country, the Group still has plenty of room for improvement.
The Austrians broke through the first man to break the sound barrier in free fall. Although the project initially was under an unlucky star, Baumgartner likewise made exactly a year ago after several attempts in the desert of New Mexico in Roswell.
I wanted to open the parachute after descending for a while but I noticed that I was still at an altitude of 50,000 feet.
Red Bull moves in dimensions that are usually only achieved the Olympic Games or World Cup Soccer Championships. The 50 million euro (15 million euro amount to the expenses for the team 35 million those for the equipment), which can cost the life dream of Felix Baumgartner Salzburg, are a trifle compared to the advertising value that is generated by the media attention .
Passion is priceless
May say that Felix Baumgartner, adventure and passion have no price in the face of these numbers is not surprising. Red Bull looks for his exceptional athlete and that he has refused to rise when the slogan «Welcome to my world – the world of Red Bull» recite. We will see in Fuschl far behind when Baumgartner was at least the attention of the world on the sweet juice from the silver-blue box.
Was calculated switched to 1.8 billion TV sets and a billion connections to the live broadcast on the Internet. Last comparisons were drawn to the New Year’s Concert of the Philharmonic, which acts as a provincial event over the Stratos project. The advertising value of the New Year’s Concert is estimated at a range of 150 million to 450 million euros households. Extrapolated to the Stratos would be more than eight billion euros.
Three world records
The Fédération Aéronautique Internationale, which cares for the recording of data records in the aviation world, recognized with the jump to three world records.Baumgartner reached the maximum speed of Mach 1.25 or exactly 1357.6 hours kilometers, the highest jump at 38969.40 meters and the longest free fall, with a length of 36402.6 meters. Only a teddy bear outplayed in August with a «Spung» 39 kilometers from the record of Baumgartner.
After the Stratos project, the now 44-year-old Baumgartner announced plans to return to professional sports and the back to build up as a rescue helicopter pilot a new foothold.